Cultural Insights + Consumer Research

I help brands filter through the noise and build more memorable + positive associations in an ever-evolving, fast paced digital-first culture.

Marketing Tracking & Measurement

I help brands understand what they are getting for their spend & make sure every working dollar works harder.

Brand Building for the long-term

I have built global frameworks, playbooks and turnkey solutions that actually build long term brand equity.

Brand Positioning

I specialize in identifying the whitespace by gathering quantitative and qualitative insights about the brand, its offerings and marketing efforts against key interest groups.

I'm a cross-disciplinary strategist connecting brand, culture and data to shape modern marketing strategy.

I have 4+ years of experience at adidas North America where I have a proven track record of transforming complex data into actionable strategies that elevate brand equity and drive business results.

I love what I do at adidas—but I’m always open to a new challenge that stretches my thinking across industries and helps me grow alongside a team of bold, data-driven creatives.

My Story >

My Strong Points

Projects

(My most impactful work)

Building Brand Heat Through Reactive Strategy and Scenario Planning

Designed and led “moment strategy” frameworks to boost visibility without media spend—turning cultural insight into brand-building opportunity.

(The work I'm most proud of)

Evolving an Icon Strategy for Long-Term Brand Building

Developed a scalable model for long-term storytelling through athlete and cultural partnerships, enabling deeper brand alignment and fan resonance.

(The work that keeps me up at night)

Positioning a Global Sports Brand in Women’s Sports

Blended trend mapping and strategic POVs to explore growth territories in women’s sports (Hoops, Flag Football), blending passion with foresight.

(More strategy work)

Strengthening Competitive Intelligence for Strategic Brand Positioning

I spearheaded the implementation of a continuous, reliable stream of competitive intelligence that positioned our brand more intelligently in a crowded, resource-competitive environment.

Available for freelance work + consulting:

If you are interested in one-on-one consulting or just want to know more about my story, please take a second to answer these questions. I try to respond as quickly as possible, and I look forward to learning more about how I might be able to help you.